August 1, 2018 - We are pleased to announce that SRP Advisors initiated the transaction and acted as financial advisor to Covercraft Industries, LLC in connection with the acquisition of Marathon Seat Covers. Covercraft is a market-leading player in the custom automotive accessory market, providing premium quality exterior and interior protection products. Covercraft is the world’s largest manufacturer of custom-patterned vehicle covers, with a library that includes more than 450,000 distinct cover patterns for automobiles, RVs, power sport vehicles and outdoor furniture. Additional product lines include custom front and rear seat protectors, front end masks, dashboard covers, floor mats, window heatshields and pet protection products, among others. Founded in 1978, Marathon Seat Covers manufactures premium-quality, custom-fit seat covers for the automotive industry, catering to outdoor enthusiasts, families and the hard-working pickup truck owner with seat covers that are durable, stylish and precisely fitted.
This transaction extends the successful track record of SRP Advisors working with leading companies in the automotive accessories market.
“We take pride in knowing that we’re in a category of one when it comes to custom vehicle protection products, and the addition of Marathon Seat Covers further solidifies our commitment to providing the largest assortment of premium interior protection products available in the automotive aftermarket”
Mark Korros, CEO
For more information about this transaction or the merger and acquisition advisory services of SRP Advisors, LLC, please contact Sean Prendergast, Managing Partner at 818-514-8959.
About Covercraft Industries, LLC
Covercraft Industries, LLC is the leading branded manufacturer of automotive protection products including vehicle covers, seat covers, front end masks, dashboard covers, window sunscreens, RV covers, patio furniture covers and other products that preserve and protect. The company focuses on custom patterned products with a library that includes more than 450,000 patterns for distinct automotive and outdoor protection products. Covercraft is a portfolio company of Century Park Capital Partners. For more information on Covercraft, please visit www.covercraft.com.
About SRP Advisors, LLC
SRP Advisors, LLC provides merger and acquisition advisory services to both buyers and sellers of middle market companies. SRP Advisors provides strategic acquisition advisory services for public, private and private equity sponsored companies looking to grow their business through mergers and acquisitions. SRP Advisors also works with owners of private companies across all industry segments who might be interested in exploring alternatives for their company such as a full or partial sale of the business, an investment in the business from a private equity group, or a transition of ownership to management or the next generation of family. Contact Sean Prendergast, Managing Partner at 818-514-8959.