November 3, 2020 - We are pleased to announce that SRP Advisors initiated the transaction and acted as financial advisor to Vertikal Brands and Clearview Capital in connection with the acquisition of Real Avid. Vertikal Brands is a holding company established by Clearview Capital in partnership with, and managed by, former members of the Battenfeld Technologies management team, to pursue the acquisition of premium brands in the outdoor industry. Real Avid designs, develops and supplies innovative accessories for the outdoor enthusiast. With a focus on the do-it-yourself (“DIY”) segment of the shooting accessories industry, Real Avid has built a reputation for premium, high-quality cleaning and tool accessories built with the end consumer in mind. Real Avid’s consistent introduction of new, differentiated products commands significant loyalty from consumers and retail partners nationwide. Vertikal Brands will leverage its experience with similarly sized outdoor companies to help accelerate Real Avid’s growth.
This transaction extends the successful track record of SRP Advisors working with leading companies in the outdoor products market.
“The Vertikal team’s industry experience and focus on growth are a perfect complement to the brand strength and solid foundation Real Avid has built, which collectively will undoubtedly prove to be a formula for success”
Jim Gianladis, CEO
For more information about this transaction or the merger and acquisition advisory services of SRP Advisors, please contact Sean Prendergast, Managing Partner at 818-514-8959.
About Vertikal Brands
Vertikal Brands is a holding company established by Clearview Capital in partnership with, and managed by, former members of the Battenfeld Technologies management team, to pursue the acquisition of premium brands in the outdoor industry. Driven by a strong passion for the industry, Vertikal Brands partners with business owners and management teams to develop and grow the best brands in the outdoor lifestyle market. For more information visit http://govertikal.com/.
About SRP Advisors, LLC
SRP Advisors, LLC provides merger and acquisition advisory services to both buyers and sellers of middle market companies. SRP Advisors provides strategic acquisition advisory services for public, private and private equity sponsored companies looking to grow their business through mergers and acquisitions. SRP Advisors also works with owners of private companies across all industry segments who might be interested in exploring alternatives for their company such as a full or partial sale of the business, an investment in the business from a private equity group, or a transition of ownership to management or the next generation of family. Contact Sean Prendergast, Managing Partner at 818-514-8959.